4/6/2023 0 Comments Aha moment marketing![]() ![]() They may be less exciting than the first, but topping up the user's enthusiasm with new functionality and ideas is essential for retention. It lets customers learn at their own pace, in their preferred way.Īmplify motivation: To really amp up the motivation, you need to make sure you plan for later in life “aha” and “wow” moments. Maintain the number of triggers to the desired behavior: This is best done contextually, so support comes in the right place, at the right time, through emails, notifications, coach marks, and modals.Įnhance ability to perform the behavior: In software, this structure is called scaffolding: written documentation, how-to videos, and best practice blog posts. Now is the time to unleash the full capabilities of your tool to improve retention: Reduce the time and complexity it takes to reach the first value/“aha”/“wow” moment.Ī customer's motivation is considerably higher than that of a user's, and this means you can turn the complexity of your onboarding up. Put the power in the user's hands with less watching and more doing.īoost motivation by giving the user a clear sense of progress and positive reinforcement along their path. ![]() Increase perceived ability and self-efficacy by keeping the onboarding simple, fluid, and easy to do. Your user onboarding needs to do three things: The onboarding flows that win, and convert a user into a customer, are the ones that race toward the aha moment. You need to get users to your product's outcome at a brisk tempo, with value baked in at every step. It's competing alongside every other tool, service, and idea fighting for your user's attention. Your product is not experienced in a vacuum. Archeological evidence shows that ancient civilizations in Egypt, Greece, and Rome distributed advertisements and branded items for sale. But the practice of marketing is even older. Ty Magnin, Director of Marketing Appcues on onboarding for users vs customers: The word marketing likely originates from Europe in the early 1500s, when traveling merchants sold food and other goods at town markets. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |